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Parma Trade Fairs, May 7-10, Hall 05 - Stand E004
Lightness, Transparency, and Simplicity elevated to art in trade shows and outdoors
D’Amico confirms its presence among the most prominent exhibitors at CIBUS 2024, the international Italian agri-food trade show scheduled from May 7 to 10 at Fiere di Parma.
The stand: eloquent design that creates a meeting space
The food company presents itself at CIBUS with a stand that has a great conceptual and visual impact, immediately capturing attention.
The vertical thrust provided by the imposing cube in pure white that defines the architectural space is, in fact, combined with the ethereal tulle covering, the green color that identifies D'Amico, and lighting solutions that focus attention on the display cases in which D'Amico and Robo brand references are displayed along with the latest new products.
The result is a layout that effectively conveys the values of lightness, transparency, and simplicity, emphasizing, at the same time, the sense of space and the connection with the outside.
The art of taste meets contemporary art
The combination of Italian gastronomic culture and contemporary art represents the common thread that will tie together the activities that will animate the D'Amico stand during CIBUS, starting with the presentation of the new limited edition collection of D'Autore Vases.
The initiative, now in its ninth edition, involves a contemporary artist each year who, with their distinctive and creative mark, transforms four capsules of the 700g maxi-format jars into unique design objects with a view to conscious post-consumption reuse. The 2024 collection, titled "Tratti di luce," is signed by artist Paolo Bini, who has interpreted aerial views of cultivated fields in an abstract manner.
Showcooking time: author's tasting
In addition to being displayed in the showcases, the specialties of the brands belonging to the D’Amico Group will be the undisputed stars of delicious "author's tastings" that will amaze and delight visitors.
Chef ambassador Michele Bufano will create special menus using Gruppo D’Amico products, including appetizers, finger foods, and pasta dishes, and will alternate with renowned Sorrento pizza maker Antonino Esposito in exciting cooking shows.
On May 8, Stefano Chieregato, winner of the 2023 edition of the Veggie Style - The other side of the sandwich contest, will also be present at the stand. He was awarded by the jury for creativity, excellent presentation, and surprising taste. The young and talented baker will present his Ciabattina with Eggplant Falafel, combining ingredients from the Middle East and the Mediterranean. The fragrant whole-grain ciabatta is enriched with D’Amico eggplant oil in the dough, in line with the zero waste green initiative.
Another event to mark on your calendar is on May 7th, when the D’Amico stand will host nutritionist Domenicantonio Galatà, who will continue the DISPENSA AMICA format by presenting Delizia di Grano, a concentrated explosion of taste, energy, and macronutrients. A recipe with D’Amico Cooked Grain and D’Amico Red Kidney Bean Cream.
The green that unites us everywhere in Italy
In parallel with the Parma event of CIBUS, D’Amico’s new billboard campaign is in full swing in the cities of Parma, Milan, and Naples.
"The Green that Unites Us" is the campaign's slogan and once again emphasizes that D'Amico is the friend for every target: opposing generations and lifestyles, different languages and cultures, traditional taste, organic or vegetarian.
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